Meet Patrice

Patrice Soward is a strong, proud Wiradjuri woman born in Canberra, ACT. She has close to two decades of experience in the event and talent management industry, and has helped artists and athletes achieve their goals. With a focus on innovation and a commitment for excellence, Patrice has established Soward Management as a leader in the event and talent management space.

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As CEO, Patrice is responsible for setting the strategic direction of the company and overseeing all aspects of its operations. She is deeply committed to building strong partnerships with our clients and delivering customised solutions that meet their unique needs. Under Patrice's leadership, Soward Management has established a reputation for excellence in talent acquisition, leadership development, and in the sport and performance management space. She is dedicated to staying on the cutting edge of talent management trends and technology, and is committed to providing our clients with the best possible service, representation, and results.

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Patrice is a respected thought leader in the talent management industry and her number one client, her daughter Tahalianna, has been featured in numerous productions, dance troupes and has been auditioned and featured on The Voice Australia in 2022.  Patrice is passionate about sharing her knowledge and expertise with others, and is sought-after for her expertise and experience in this industry.

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At Soward Management, we are proud to be led by a CEO with the experience, vision, and dedication for excellence that Patrice brings to our organisation. If you're looking for a partner to help you achieve your talent management goals, look no further than Soward Management. Contact us today to learn more about how we can help you succeed.

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