About | Soward Management

Our Story

Soward Management is an Aboriginal owned and operated company, dedicated to empowering everyday people to make their dreams become their reality.

With over two decades of experience and expertise in event coordination and talent management industry, we offer a suite of services that include, event design, coordination, and delivery, professional development, tailored programs and talent management. Our integrity, dedication and reliability ensures that we are providing the highest level of customer service to all of our clients.

We are massive supporters of our community and always ensure we are doing our part to give back, continuing to open doors and create new pathways for all.

Our job is one of the best jobs in the world!

Artwork by: Wiradjuri Artist Leigh-Anne Johnson-Little

Meet Our Founder

Patrice Soward is a strong, proud Wiradjuri woman born in Canberra, ACT. With close to two decades of experience in the event and talent management industry, she has helped artists and athletes achieve their goals. With a focus on innovation and a commitment for excellence, Patrice established Soward Management as a leader in the event and talent management space.

As CEO Patrice is responsible for setting the strategic direction of the company and overseeing all aspects of its operations. She is deeply committed to building strong partnerships with our clients and delivering customised solutions that meet their unique needs.

Patrice is a respected thought leader in the talent management industry and her number one client, her daughter Tahalianna, has been featured in numerous productions, dance troupes and has been auditioned and featured on The Voice Australia in 2022. Patrice is passionate about sharing her knowledge and expertise with others, and is sought-after for her expertise and experience in this industry.

At Soward Management, we are proud to be led by a CEO with the experience, vision, and dedication for excellence that Patrice brings to our organisation.